May Birthstone sale -  20% off all Emerald Jewelry!

Platinum is the strongest of the precious metals used for fine jewelry. Whereas gold will eventually wear away with if scratched or nicked often enough, platinum will scratch, but will not wear away. It is the most expensive of the precious metals because of its durability and its density, which is approximately twice that of gold.

Over years of wear, your platinum jewelry may develop a patina. This is a natural phenomenon and is sometimes preferred over the original shine of platinum. If you prefer the shine, though, a jeweler can polish your jewelry or you can buff your jewelry with a soft white cloth.


Back to Shopper's Guide